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Overall Goals - What does your business want to achieve through the website? Sell products? Promote your company services? Present a professional image? Website Goals - What specific goals exist for the website? What are the expectations? Project Scope - What will be included in the project and what will not be included? Niche - Specifically what market niche does your business want to occupy? Positioning - What is your strategy for your specific niche? Why buy your product or service over the competition? Competition - Who are the competitors and what do their websites do and look like? Message - What message should the website communicate to your visitors? Perception - How should your visitors perceive the business? Audience - Who are the main types of people who will be visiting the website, what are their characteristics, and why will they be visiting the website? Search Terms - What words will people searching for products or services information use to find your website, using the major search engines? Tasks - What tasks or other actions should your visitors be able to accomplish? Administrative - Who will administer and maintain the website once it is live? Schedule - When does the Website need to be completed? Budget - What is the budget for the project? What is the ongoing budget for maintenance and updates? What is the budget for promotion? |
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DesertWebs PO Box 11135 Palm Desert, CA 92255 Phone 760∙799∙4965 FAX 760∙779∙9699
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